Job Overview
Designs and implements a comprehensive strategical plan for the developing of the Hospital Business Unit at IQVIA. A related set of offerings within Information and Analytics and/or Consulting and Services targeted towards a specific marketing audience within Specialty Care market, such as Onco-Hemato and Rare Diseases.
Essential Functions
• Manages all marketing related activities for a related set of offerings including short and long-term planning functions, sales support and promotions to contribute to client satisfaction with the offerings; market research activities to support and contribute to the strategic direction of the development of the offerings and execution during the year;
• Gathers competitive intelligence to ensure offerings superiority and customer satisfaction; marketing promotion functions; and pricing development that contributes to the long-term success of the offerings.
• Serves as offerings expert for the customer and sales organization, and provides support at client meetings. Creates and executes supporting business cases and is responsible for related investment decisions on line extensions and new offering definition.
• LATAM activities will also be developed in order to guarantee regional portfolio synergy.
• Attends internal meetings with technical department to assist the project implementation process and business rules.
• Helps manage matured audit products/solutions as Non Retail, Public Price NRC (HPP), Gov Analytics and Hospital Mapping.
• Manage a team.
Qualifications
• Bachelor's Degree Req
• Seven (7) years related Marketing experience
• Thorough understanding of the IQVIA offering in the customer environment strongly preferred.
• IQVIA systems and/or pharmaceutical industry knowledge required.
• Excellent communication and interpersonal skills required.
• Strong problem solving, analytical, project management and planning skills.
IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible - to help our customers create a healthier world. Learn more at https://jobs.iqvia.com