Director - Content Strategy & Social Media

About the Department         

The Communications Department brings the value of Novo Nordisk medicines and innovations to life through strategic communications that elevate our purpose, drive our business, foster our culture and enhance our reputation with patients, customers, employees and society in the US.  Communications is comprised of four distinct yet synergistic teams that work collaboratively with a focus on proactive and progressive approaches to:  Corporate Reputation & Brand; Commercial Communications; Enterprise & Leadership Communications; and Digital Channels & Content.  We provide objective strategic communications counsel, an ability to flex with shifting organizational priorities and emerging needs and a strong focus on ethics and discretion with the sensitive information we are entrusted with.  As part of Team Novo Nordisk, you will have an opportunity to work with extraordinary, energizing and diverse talent where your distinct perspectives and expertise are valued as we work together to change lives for the better.

The Position

This Director, Content Strategy and Social Media is accountable for creating and leading the Novo Nordisk Inc. (NNI) Communications digital and social content strategy across all corporate channels, initiatives and products through editorial strategy and planning. This person is a creative storyteller and strategic thinker who is a social media expert and passionate about content and the role it plays in enhancing the reputation of the Company. This role will collaborate with a wide variety of key stakeholders across the organization to develop content aligned with our purpose and that engages our key stakeholders. This person will oversee our editorial process and work with the NNI Communications team to execute on goals in support of the Company's strategic focus areas and building the corporate brand, while maintaining the highest editorial standards with a focus on expansion and growth.

Relationships

This position reports to the Senior Director, Digital Channels & Content. This position manages at least one full-time employee as well as contractors and suppliers. Key relationships in NN/AS include senior leaders, corporate communications, product communications and Global Communication. This position serves as a subject matter expert and collaborates with all areas within NNI and NNA/S regarding editorial planning, content management and related analytics for NNI Communications-owned digital channels with significant expertise and focus on social media.

Essential Functions

• Content Strategy:
  • Leads and oversees the NNI corporate digital content strategy in support of our NNI Comms strategic priorities and reputation strategy, ensuring coordination and consistency across key stakeholders while effectively tell our story and support building the corporate brand
  • Serves as a lead content curator and creator as well as supervises the process of other content creators/contributors (direct and indirect reports, i.e., NNI Comms team project owners and agencies) and manages content spanning long-form editorial, campaigns and social and website content, in particular
  • Works closely with the Corporate Brand/Media Relations, Executive & Leadership Comms and Commercial Comms teams to leverage content opportunities consistent with our strategy and narrative
  • Manages editorial planning and strategy, driving content ideas to the proper channels and setting appropriate project timelines
  • Partners with channel strategy team to regularly evaluate the effectiveness of communications and implement new approaches to improve engagement
  • Maintains consistency of corporate messaging and acts as a steward of the company brand
  • Manages enterprise social networks, including curating and writing organic and paid content for NNI social media channels as well as overseeing community management and social listening processes
  • Oversees creating and editing content for the NNI corporate website ensuring consistency and evolving the website into a strategic storytelling vehicle
  • Oversees and manages the NNI US corporate blog, including the editorial strategy and writing content
  • Manages integrated editorial calendar for the digital content and channels team
  • Manages agencies across creative content projects from conceptualization to final execution
• Team Management:
  • Helps manage communications budgets; accountable for executing programs within budget parameters
  • Optimizes agency spend by looking for opportunities to maximize value

Physical Requirements

15% overnight travel required.

Development of People

Supervisory, ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process. Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility. Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.

Qualifications

• A bachelor’s degree in journalism, public relations, English or a related discipline required
• Minimum of 12 years of communications, public relations or relevant marketing experience; within the pharmaceutical industry preferred
• 3+ years of direct supervisory experience required
• Experience in a newsroom environment, ideally broadcast television or digital publication or a senior level role within a communications function in a large, heavily-matrixed, multinational company and/or the pharmaceutical industry preferred
• Proficient knowledge of social media environment (paid and organic), digital communications and visual communications
• Experience setting goals around audience growth and associated reporting
• Leadership to appropriately guide, mentor and develop team members
• Experience in managing and working with a communications agency environment preferred
• Demonstrated success in creating strategic direction, plans and proven ability to drive and sustain business improvement and results
• Ability to work under tight timelines, in what can be a stressful environment with limited planning or preparation
• Ability to demonstrate business acumen and work across all levels of the business
• Proven ability to effectively manage projects and influence individuals, teams and stakeholders
• Able to work effectively in a cross-functional, collaborative environment with global as well as regional considerations and, sometimes, political implications

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.